Author Archives: Darrell Atkin

About Darrell Atkin

Joining Skylight in January 2008, Darrell brings proven experience in marketing, branding, positioning and selling interactive technology products & services into large-scale healthcare, corporate, public sector, and consumer markets. Most recently, Darrell was the president of The Launch Pad, a rapid deployment marketing communications firm serving a select group of clients in the healthcare technology arena. Prior to the Launch Pad, he was VP of Marketing at iMetrikus (now called Numera Health), a healthcare technology company that was among the pioneers in the development of personal health records and remote patient monitoring. Before joining iMetrikus, Darrell was Director of Marketing at WebSideStory (acquired by Omniture) and had previously served as director of marketing & communications for Excalibur Technologies (now known as VerticleSearchWorks). Darrell is a magna cum laude graduate of the University of New Mexico through its General Honors Program.

• Reflections from the Beryl Institute Patient Experience Conference

  5/9/2012 | Darrell Atkin

  “Patient Experience.  Patient Engagement.  Patient Satisfaction.”  The good news is that these terms and concepts are now at the forefront of the national healthcare dialogue—seemingly now taking center-stage with public reporting and the looming threat of decreased reimbursement from CMS.  Going back nearly ten years (which in “healthcare time,” certainly rivals “Internet time”) the early adopters of patient-and-family-centric technologies and solutions were those who embraced the vision of Dr. Bridget Duffy, MD, or groups like Healing Hospitals, Planetree, and others who continue to be at the leading edge of defining the optimal patient experience.  Continue reading →

  Posted in:  Marketing  |  Tagged hcahps, interactive patient systems, patient engagement, patient experience, patient satisfaction, skylight healthcare, the beryl institute  |  1 Reply

• To HiMSS or not to HiMSS?

  2/15/2012 | Darrell Atkin

  That is a question many healthcare marketers ask themselves when preparing for HiMSS (Healthcare Information and Management Systems Society) annual conference, the biggest healthcare IT event of the year.  We ask whether we can truly make an impact against the super-tanker organizations or how can an emerging company like ours get noticed with over 30,000 attendees.  Continue reading →

  Posted in:  Marketing  |  Leave a reply

• Welcome to the new Skylight Healthcare Systems web site

  12/22/2011 | Darrell Atkin

  The truth of the matter is that this new site is long overdue—and has been the cause of many a long nights for our marketing and design team as we juggle the endless possibilities and opportunities that a new Web presence provides. More than just renovating, we are creating something completely new with fresh perspective on the rapidly changing healthcare market. In addition to reflecting the advances in our product development and the strides our clients have made in improving the patient experience, we are leveraging “social” channels—and this blog in particular—to provide the most up-to-date forum for sharing new ideas on how Interactive Patient Systems (IPS) can ultimately enhance the care experience for patients and families.

  As the IPS market continues to gain momentum—coupled with the fact that more and more healthcare organizations are looking for ways to proactively engage patients and family—Skylight is committed to providing impactful and relevant information and knowledge as to how to effectively harness the capabilities of IPS to improve patient satisfaction efforts. The new web site is one way to help provide that information. Continue reading →

  Posted in:  Marketing  |  1 Reply